These are the most commonly asked questions about the Texas
A&M brand. However, if your question is not answered in the
list below, please contact us.
What is the purpose of a
While a brand exists in the mind of the audience, the visual
experience has a tremendous impact on the opinions formed.
How do I know which logo
As the university’s official logo, the Primary
Mark is always appropriate. The other appropriate logo for all
groups under the umbrella of the Texas A&M College of
Veterinary Medicine & Biomedical Sciences is the VetMed
What is a
A lockup is the only university-approved identifying mark for
Texas A&M University units. The VetMed “lockup” is the official
identifying mark, or “logo,” representing the CVM. This is a
graphic design term that refers to several elements grouped
together and used as a whole. A logo symbol—such as our block
“TAM”—grouped with specific type treatment plus a vertical or
horizontal line, and arranged in a deliberate manner are "locked
together," forming what is called a lockup. A logo lockup should be
used in whole and never disassembled.
What is the
official "lockup" for the Texas A&M College of Veterinary
Medicine & Biomedical Sciences (CVM)?
The VetMed lockup consists of the Block TAM and the words
“Veterinary Medicine & Biomedical Sciences” typeset in all
caps, to the right or beneath, in a stylized version of Frutiger,
the main campus Brand Guide approved sans serif typeface. “Texas
A&M University” is then typeset beneath the college name in New
Baskerville, the TAMU Brand Guide approved serif font.
Why can't we use our
custom lockup on letterhead and business cards?
Stationery, which includes printed letterhead, envelopes,
business cards, and related items, should always feature the
university's formal identity. While a customized brand architecture
allows information and marketing pieces to focus on a specific
discipline, our stationery system remains focused on the university
as a whole, which ties us all together. For more information,
please see http://brandguide.tamu.edu/order-stationery.html
Can I use the Texas
A&M logo on a T-shirt or other item?
If you plan to use any Texas A&M or CVM logo or mark on
items for sale, you must obtain permission from the Office of Business
Development. Departments, divisions, and programs on campus may
use university logos and marks on T-shirts and promotional items,
but must use a licensed vendor. For more details, please contact a graphic designer in CVM
organizations use Texas A&M logos?
As independent groups, the student organizations at Texas
A&M are not held to university brand guidelines. In fact, they
are encouraged to create their own unique logo/identity. To show
university affiliation, Texas A&M logos may appear in a
separate area from the organization logo, like on the sleeve of a
T-shirt, for instance. However, if they do choose to use the Texas
A&M logos in any way, they must be used appropriately.
What is the Pantone® number
for Aggie Maroon™?
Aggie Maroon™ is a custom Pantone® mix, so you will not find a
number in a Pantone® swatch book. The color was developed in 2007
to yield a more consistent signature color for printing. If a
vendor says they must have a Pantone® number, refer them to Brand Colors.
Contact the Division
of Marketing & Communications if your vendor needs a
printed Pantone® swatch of Aggie Maroon™ for matching purposes.
What do all these
color terms mean: RGB, CMYK, etc.?
It's important to understand color distinction when working in
print media versus electronic media. To quickly summarize:
CMYK refers to the 4-color process (cyan, magenta, yellow and
black) used on a commercial printing press. The 4-color process for
Aggie Maroon™ is C=15 M=100 Y=39 K=69. CMYK images will NOT work in
RGB refers to the color on a computer screen or monitor (red,
green, blue). These colors are usually listed as a percentage of
each value, so, for instance the RGB value of Aggie Maroon™ is
80-0-0, which means 80 percent red, 0 percent green and 0 percent
blue. Files in RGB format will NOT work in commercial printing.
Hexadecimal is another color term used in website design. The
6-digit number is called a “Hex Code.” The Aggie Maroon™ Hex Code
is 500000. See Brand Colors for
color palette seems limited. Can we deviate from these?
A color palette is key in establishing a visual identity. Look
at the corporate example of AT&T: their color palette is pretty
much limited to blue, orange and white. Limiting? Perhaps. But even
from a distance, you can recognize their materials at a glance due
to this strict adherence to their color palette. Our color palette
was carefully selected to work effectively with our signature
color, Aggie Maroon™. Whenever possible, consult a professional
graphic designer, who is trained to work effectively within a color
Where do I find the
Texas A&M University brand typefaces may be purchased at a
reduced rate through the
Texas A&M Software Center. The fonts are sold as "Aggie
Fonts" at a cost of $50 for the bundle of four typefaces (ITC New
Baskerville, Frutiger, Aachen and Sloop).
I can't purchase the Aggie Fonts?
While it is strongly recommended that your department invest in
the brand fonts, the following alternatives are acceptable:
Serif fonts: Substitute Georgia or Times New Roman for ITC New
Sans Serif fonts: Substitute Arial or Helvetica for Frutiger.
Verdana can also be used, but be aware that this font is larger
than similar fonts at the same point size.
Can I use the official
Printing of the university seal is restricted to correspondence
from the president's office and official documents, such as
diplomas and some certificates. The seal is only used in select
official permanent installations on campus as approved by the
Division of Marketing & Communications, and may not be used on
printed marketing material, business cards, presentations or
Why can’t I use the CVM
The CVM seal is retired and is no longer being used on anything,