The VetMed lockup is the official identifying mark, or "logo,"
representing the CVM. It consists of the Block TAM and the words
"Veterinary Medicine & Biomedical Sciences" typeset in all
caps, to the right or beneath, in a stylized version of Frutiger,
the TAMU Brand Guide approved sans serif typeface. "Texas A&M
University" is then typset beneath the college name in New
Baskerville, the TAMU Brand Guide approved serif font.
The primary signature is the horizontal version. However, if
design dictates, a suitable alternative is provided. If at all
possible the Aggie Maroon versions should be used. White versions
are for use on fields of Aggie Maroon. There is also a black
version for use on pieces that will not be printed or viewed in
color.
Area of Isolation
VetMed lockups should be placed on pieces within an approximate
isolation area of 0.25" on all sides, when used at full size.