Resources

College Brand

Our brand is one of our most important assets. Our reputation defines it—what we want others to think about when they hear “Texas A&M College of Veterinary Medicine & Biomedical Sciences.” A consistent representation of our brand helps build a positive impression of our school among all of our audiences.

A brand is much more than the way things look. Our brand is evident in everything we say, write and do. Any written, visual, video, audio, or spoken communication to the campus, media, public or internal audiences on behalf of the VMBS or its units should be consistent with the Texas A&M brand. Examples of materials that should be branded include websites, signage, PowerPoint presentations, videos, press releases, forms, brochures, and social media sites, among others.

Our brand is what students, parents, academic institutions, alumni, companies, and outside observers think and feel when they hear the name “Texas A&M College of Veterinary Medicine & Biomedical Sciences.”

College Names

• First Reference: Texas A&M College of Veterinary Medicine & Biomedical Sciences (VMBS)
• Second Reference & Beyond: VMBS
  Note: Our acronym does NOT include a “C” for college.

• First Reference: Texas A&M Veterinary Medical Teaching Hospital (VMTH)
• Second Reference: VMTH

• First Reference: Small Animal Teaching Hospital (SATH)
• Second Reference: SATH

• First Reference: Large Animal Teaching Hosptial (LATH)
• Second Reference: LATH

College Logos

VMBS Logos

The VMBS logo combines the Texas A&M logo with the name of our college. We have variations of our logo for different use cases and for use on different backgrounds.

A secondary identifying symbol for the VMBS is the VMBS Texas graphic, which may be used only on pieces that also include the VMBS logo but not so close together that they may be mistaken as a combined logo.

Place the VMBS or other unit logo in a prominent location when possible or required.

• • Leave space around all sides of the logo for optimal legibility.
  • Place the logo only on low-contrast patterns or solid colors.
  • Do not stretch the logo vertically or horizontally, as this skews the image.
  • Use the white version of the logo when positioning it on a maroon or dark-colored background or a low-contrast image.

Unit Logos

Some VMBS units that communicate to campus and global audiences have their own logos. Those are:

• the Veterinary Emergency Team (VET),
• the Veterinary Education, Research, & Outreach (VERO) program in Canyon,
• and the Veterinary Medical Teaching Hospital (VMTH).

Colors & Fonts

• Consistent colors and fonts are visually unifying components of Texas A&M’s brand. We follow the Texas A&M Creative Platform for both print and digital colors and fonts.
• Download all university brand fonts from the Aggie Brand Fonts page (via Google Fonts).

Stationery

• Because we have one brand—Texas A&M University—stationery must always feature the university’s formal identity.
• All printed business cards, letterhead, and envelopes must follow the Division of Marketing and Communications stationery guidelines.
• The Texas A&M University primary mark is the university’s official identifying mark, or “logo,” and must be used on all stationery pieces. There are no exceptions.
• Our stationery system remains focused on the university as a whole and ties us all together.
• All printed stationery items are ordered online through the official Texas A&M stationery punchout catalog in AggieBuy. To access, visit sso.tamus.edu, log in with your NetID and select AggieBuy from the SSO menu.
• Electronic letterhead files (.dotx) for VMBS, VERO, VET, and VMTH are available for download.

Email Signatures

Email from a “tamu.edu” address is considered official university correspondence, and all VMBS faculty, staff, and services should use consistent email signatures. You may choose one of the four Texas A&M approved options below.

• Including your mobile number is optional.
  • Instead, you can use this space for a fax number or leave it blank.
• Personal quotes, logos, or icons are not permitted in email signatures.
• Email signatures must not include images, such as JPG, PNG, or SVG files.
• Confidentiality statements are superfluous, as any correspondence from a tamu.edu address is subject to open record requests.
• The use of university, school, or unit taglines not allowed as none are currently approved for use.
• Hyperlink tamu.edu website addresses.