VMBS Resources

Texas A&M School of Veterinary Medicine & Biomedical Sciences Brand Guide decorative header image with school building photo and school logo

Contents


Our Brand

Our brand is one of our most important assets. It is defined by our reputation—what we want others to think about when they hear “Texas A&M School of Veterinary Medicine & Biomedical Sciences.” A consistent representation of our brand helps build a positive impression of our school among all of our audiences.

A brand is much more than the way things look. Our brand is evident in everything we say, write and do. Any written, visual, video, audio, or spoken communication to the campus, media, public or internal audiences on behalf of the VMBS or its units should be consistent with the Texas A&M brand. Examples of materials that should be branded include websites, signage, PowerPoint presentations, videos, press releases, forms, brochures, and social media sites, among others.

Our brand is what students, parents, academic institutions, alumni, companies, and outside observers think and feel when they hear the name “Texas A&M School of Veterinary Medicine & Biomedical Sciences.”


Our Names

  • First Reference: Texas A&M School of Veterinary Medicine & Biomedical Sciences (VMBS)
  • Second Reference & Beyond: VMBS
    Note: Our new acronym does NOT include an “S” for school.
  • First Reference: Small Animal Teaching Hospital (SATH)
  • Second Reference: SATH
  • First Reference: Large Animal Teaching Hosptial (LATH)
  • Second Reference: LATH

Our Logos

The VMBS logo combines the Texas A&M logo with the name of our school. We have variations of our logo for different use cases and for use on different backgrounds.

A secondary identifying symbol for the VMBS is the VMBS Texas graphic, which may be used only on pieces that also include the VMBS logo, but not so close together that they may be mistaken as a combined logo.

Place the VMBS or other unit logo in a prominent location when possible or required.

  • Leave space around all sides of the logo for optimal legibility. 
  • Place the logo only on low contrast patterns or solid colors. 
  • Do not stretch the logo vertically or horizontally, as this skews the image. 
  • Use the white version of the logo when positioning it on a maroon or dark-colored background or a low-contrast image. 

Some units within VMBS that communicate to both campus and global audiences have their own logos. Those are the Veterinary Emergency Team (VET), the Veterinary Education, Research, & Outreach (VERO) program in Canyon, and the Veterinary Medical Teaching Hospital (VMTH).


Colors & Fonts

Consistent colors and fonts are visually unifying components of Texas A&M’s brand. We follow the Texas A&M University Brand Guide for both print and digital colors and print and web fonts. 

Download all university brand fonts at brandguide.tamu.edu or download Open Sans directly


Name Tags

Name tag design should be simple and consistent and provide high-level introductory information. Information should not exceed four lines of text or include multiple logos. Open Sans should be used. Information should not be displayed under 8 pt.


Stationery

Because we have one brand—Texas A&M University—stationery must always feature the university’s formal identity. All printed business cards, letterhead, and envelopes must follow the Division of Marketing and Communications stationery guidelines. The Texas A&M University primary mark is the university’s official identifying mark, or “logo,” and must be used on all stationery pieces. There are no exceptions. Our stationery system remains focused on the university as a whole and ties us all together.

Please contact VMBS Communications to order Texas A&M University stationery pieces.


Writing Style

Learn more about the writing style we use at Texas A&M and the VMBS.

Our style is adapted from the Texas A&M University System style guide, which uses the Associated Press (AP) Stylebook as its primary source for questions of written style. Most dictionaries will suffice to address particular word usage, but we recommend Webster’s Collegiate Dictionary. The Health Writer’s Handbook by Dr. Barbara Gastel is a supplementary resource regarding style sensitivity.


Email Signatures

Email from a “tamu.edu” address is considered official university correspondence, and all VMBS faculty, staff, and services should use consistent email signatures. 

  • If desired, gender pronouns may be added to an email signature.
    • Pronouns should be displayed in parentheses immediately after the person’s name, used in lowercase, italic, and separated by a forward slash.
  • Including your mobile number is optional.
    • Instead, you can use this space for your fax number or leave it blank. 
  • Personal quotes, logos, or icons are not permitted in email signatures. 
  • Email signatures should not include images, such as JPG, PNG, or SVG files.
  • Confidentiality statements are superfluous, as any correspondence from a tamu.edu address is subject to open record requests. 
  • Limit the use of university, school, or unit taglines to one and hyperlink tamu.edu website addresses.

Option 1

Jane Aggie, M.S. (she/her/hers)  |  Laboratory Technician
Veterinary Pathobiology | School of Veterinary Medicine & Biomedical Sciences
Texas A&M University
4474 TAMU | College Station, TX 77843-4474

ph: 979.XXX.XXXX  |  mobile: 979.XXX.XXXX | email@tamu.edu
– – – – – – – – – – – – – – – – – – – – – – – – 
TEXAS A&M UNIVERSITY

Option 2

Jane Aggie, M.S. (she/her/hers)
Laboratory Technician  |  Texas A&M School of Veterinary Medicine & Biomedical Sciences
ph: 979.XXX.XXXX  |  mobile: 979.XXX.XXXX | email@tamu.edu
– – – – – – – – – – – – – – – – – – – – – – – – 
vetmed.tamu.edu


Digital Screens


PowerPoint Templates


Poster Templates & Zoom Backgrounds


FAQs

Have a question? We may have an answer! Check out the most commonly asked questions about the Texas A&M and VMBS brands.

However, if your question is not answered, please contact us at VMBSCommunications@tamu.edu. We want to help!